First Short Essay – QVC
Read “The Genius of QVC” by Megan McArdle, The Atlantic Magazine, June 2010 issue. Then watch QVC (or HSN) as they sell one item, start to finish. This should take about 10-15 minutes. Take notes as you watch.
The paper is really three paragraphs – about a page and a half. The first paragraph summarizes the magazine article and identifies the main thesis. You may use a direct quote if it is good – but don’t quote facts. Paraphrase and cite facts only.
Your second paragraph analyzes the rhetoric used to sell the item. Who is the market? How does the spokesperson convince you that you must buy this item?
Your third paragraph is your conclusion, based on a related issue that interests you. For example, you could express your opinion on home shopping or our materialistic society,
Your paper ends with a separate Works Cited page. You must cite the magazine article, the TV show, and any other sources you use outside of your own opinion.
As with all papers, your essay must be Times New Roman, 14 pt. font and 1.5 spacing, with standard margins. Your name, the class name, my name, and the date go in the upper left-hand corner. Page numbers are upper right. Your title can be anything but the obvious. It is centered – no underline or giant font.
This counts as half an essay (50 points).
Summary – 15 points
Analysis of Rhetoric – 15 points
Opinion – 15 points
Using MLA (Works Cited page and internal citations) – 15 points
Email your essay to me at sdunlap@esacadiana.com by Mon. at 4:00.
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